What you can learn from reading Influence: The Psychology of Persuasion by Robert Cialdini

Summary Influence: The Psychology of Persuasion by Robert Cialdini is a towering classic of marketing and psychology. Cialdini shows us humans are wired for mental shortcuts in reasoning. He then shows us how marketers use this hardwiring against us consumers for their gain. It’s not illegal and it’s not unethical but it’s definitely manipulation. Cialdini wants us […]

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