I picked up Shoe Dog on a recent trip through Hong Kong airport. I’d first heard about it on Bill Gates’ excellent blog.
I read this in less than a week. It’s that good a page turner.
It’s the story of how Phil Knight went from selling shoes in Oregon to building a $30bn empire.
What stands out about this book is its raw honesty. Knight never puts a nice spin on things.
In many ways, he’s a very difficult man. He doesn’t omit this. He’s uncommunicative to colleagues and can be a complete asshole. But he’s a man you respect and by the end of the book, I really liked him.
It reads more like a novel than a business book. One of the best memoirs I’ve ever read.
Key takeaways from Shoe Dog
Pursue something related to what you love
Knight wanted to be a professional athlete. He fell in love with Japanese running shoes and wanted to sell these instead. His obsession with bringing these shoes to a wider market was what allowed him to work long hours and never give up, even when faced with disaster.
Build lifelong partnerships
Knight is a master at building relationships with quality partners. It isn’t just his team (detailed below) but also Japanese holding company called Nissho, who gave Knight the funding and knowledge that he needed, and actually saved his company from bankruptcy once.
Build a seriously great team around you
He built a team of obsessives in the early days. People like Jeff Johnson who loved running and the Onitsukas that Knight was selling in the US. People who would give up everything for the company (like move from the West Coast to the East Coast just because they were asked. Above all, people with extreme loyalty, to Knight and to Blue Ribbon (the first incarnation of Nike).
Knight went travelling round the world in the 1960s! Think about that. Today, backpacking round the world is an industry in itself and pretty easy to do. In the 1960s, it must have been another world in terms of comfort and almost no predetermined routes for intrepid travellers like Knight.
He also took out chunky loans and left a solid job at Price Waterhouse (as it was then) to focus 100% on his company.
Be a voracious reader
In the early pages, I was pleasantly surprised to see that Knight was a deep reader. More importantly, he was a reader of quality. He recounts how he went to Johnson’s house once and saw a fellow reader, one that read philosophy and ancient history. Knight regularly quotes what he’s reading at the time. At one point, he has a fascination with generals and biographies of his three main heroes: Churchill, Tolstoy and Kennedy. He quotes widely: Confucius, Alexander the Great, Rumi, The Upanishads, Dante, Voltaire, Rousseau, The Oresteia and much, much more.
Buy this book! Shoe Dog by Phil Knight